Showing posts from April, 2014

Writing Good User Stories

User stories are a very good tool that helps focusing. Shifting the focus from writing lists and tables of requirements to talking about the use.

This is the fourth part of a series of analysis and creative techniques.

Introduction to User Stories User Stories are short description of customers’ needs. All too often they are mistaken with Use Cases and Use Scenarios, but the biggest difference is that they are much shorter and do not describe the application interface, steps or flows in the application. While tools like the mentioned Use Cases and Use Scenarios try to be as detailed as possible the User Story can be defined and used as …

… the brief description of the need… a communication and collaboration tool for the whole team… the tests that confirm the story's satisfactory completion
User Stories are short and precise descriptions of features told from the perspective of persons who like to use a product or service. They typically follow simple rules …

… easy to understand… si…

The ‘Google Night Walk’ Experience of Marseille

Google has created an exceptional and fascinating tour through the neighborhood of Marseille, France. Just like an audio guide in a museum, two speakers lead you across the city and point out places of interest.
This guided night-time tour of Marseille accompanies you by interaction options, signs and sound through Marseille on a new way - where you can discover unique and interesting details that you would otherwise miss.

This new Google project called Google Night Walk let you explore the streets of Marseille via Google, in a 360 degree, embedded videos showing how the street art was made, … but now… enjoy and discover on your own …

Amazon introduces Amazon Dash

Amazon launched Amazon Dash a few days ago , Amazon Dash allows the user to add foodstuffs and household products to his shopping list using AmazonFresh service.

The AmazonDash connects to your home Wi-Fi network and works directly with your AmazonFresh account. Say or scan items into your Dash, and then view the list on your desktop or mobile device to purchase and schedule delivery. The Dash device offers a microphone, speaker as well as a bar-code reader and links directly to the user's AmazonFresh account.
However, the device is available only for users of the AmazonFresh which currently operates exclusively in Southern California, San Francisco and Seattle. The device is free during the trial period, according to the product's website.

Permit me to the following remark ...
Why should one always look and search the Dash device? I don't know how it looks like at your home but children like to drop everything where they used it the last time …

Thoughts about Customer Experience

Omni-channel life and use cycle is becoming the standard, and each channel has to be as convenient and consistent as possible.

Delivering an omni-channel experience is today a special distinguishing mark – it’s THE projecting force in order to increase loyalty and satisfaction among users and consumers. 
Just a few numbers regarding the customers’ expectation for instance, more than 70% expect to view in-store inventory online. About 40% of consumers are unlikely or very unlikely to visit a retailer’s store if it doesn’t offer this feature. sad to say but the current situation is that only a third of retailers have operationalized this basic omni-channel principle.
Yes time is changing and also behavior is changing BUT there are also things which remains constant. Shoppers still rank a convenient location, product assortment, the best prices and good customer service as the top reasons for remaining loyal to a favored retailer.
While about 40 % of customers wanted a better seamless ex…