Showing posts from June, 2012

The ultimate conversion rate or ...

...  there is a world behind the buy-button
During the recent decades I have to deal with various forms and definitions of fulfillment of functions and conversion rates. And I heard from various representatives of clients, third party companies, team members and external sources what is the most important overriding factor and key factor to get the ultimate conversion rate (by the way an often used abbreviation is CR for conversion rate). Again and again quite a lot of marketers and experts get bogged down in details and in arguments over the most important fields of activity to improve conversion rates …
SEO - search engine optimization CRO - conversion rate optimization CRM – customer relation management UXD - user experience design Visual design – look and feel
… and other individual responsibilities.

Mostly when we think about conversion optimization, we are thinking and dealing within the confines of our own or another area of responsibility but again and again only within the ‘…

Content is King - UX is Queen

Content - Content - Content ... It’s an obvious part of any medium. In fact, you’ve for sure heard ...  

Content is King

But we all know who rules - or?
Behind every great man there’s a great woman,

UX is Queen

... and this woman/person is busy, solicitous, strenuous, competent and many more.   
The content of a website may have the potential being supporting, helpful, educating or entertaining, but we have to keep in mind, in the final or first analysis content is always nothing more than meaningless DATA, each content just become INFORMATION if it's contextual and situationally relevant, readable, findable - if it's difficult to find, read or engage with, users will meet with disappointment.  

This Queen has to attract the user and generate consideration, and then this Queen will create impact, need, interactivity and stickiness.

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