Showing posts from October, 2009

Why personas matter and how to utilise ...

I do not know whether you know it, but a lot of creative people and colleagues doesn’t like or work with personas. And several people say personas are just a trend or whim in the design industry and or design history.
I would like to make two points very clear …
… Personas are well known and used since decades
… Personas are powerful tools - but it isn’t a must for each project
The intention of a persona is to help you and the whole design team makes decisions about user guidance, utility, usability, design and appearance – personas can help you at quite a lot of levels of design and phases of your project.
Clear communication within the project and development team and between the developers and clients is a crucial factor in the development process - and it’s often the key to the success of any project.

No matter how you call the organization of data and knowledge of users and customers, without it the project team works with a collection of ideas and thoughts out of context and makes con…

Why and how to use Personas - Comic by Brad Colbow

As all of you know I'm a firm believer in Personas. Personas are a powerful tool for helping the whole project team to better understand the needs of their customers and users. Brad Colbow drew an awesome comic. In this comic, drawn exclusively for Think Vitamin, you'll learn more about Personas and how they'll revolutionize the way you design and build web sites.

How to Understand Your Users with Personas
> read more

Beyond advertising

As I often said client, enterprises, media and entertainment companies and also agencies need to start moving beyond traditional advertising and information processes - they have to concentrate on becoming more consumer centric.
Significance of UCD, IA and UE (User centered utility and usability)
Beyond advertising and interesting study by IBM

Digital formats such as social media, online video, mobile communications, gaming
and advanced TV enable companies to simultaneously meet transactional and brand-building objectives. Four primary trends blur the boundaries between traditional brand advertising and direct marketing:
Consumer adoption of new distribution formats – Consumer behavior has changed forever: They are more digital-savvy, willing to provide personal information in return for perceived value, and increasingly ready for permissionbased advertising.A shift in advertiser spend – Spending is moving from traditional advertising toward measurable, interactive marketing. Combined wit…

The Art of Community - Now Available For Free

The Art of Community by Jono Bacon - Now Available For Free Download

While the book is ready to download right now, the book is available to buy in print, on Kindle, and other electronic book formats and Jono Bacon would like to encourage you to buy a printed copy of the book for a few reasons:
Firstly, buying a copy sends a tremendous message to O’Reilly that they should continue to publish books (a) about community and (b) under a Creative Commons license.Secondly, it will encourage O’Reilly to invest in a second edition of the book down the line, which will in turn mean that communities around the world will have a refreshed and updated edition that is available to them.Thirdly, aside from the voting-with-your-feet side of things, it is just a really nice book to own in print. It is really well made, looks stunning and feels great to curl up with in a coffee shop or on the couch.
You can download the The Art of Community here:…

Great presentation by Jonathan Jarvis

His talk is called:
Learn How Design Can Make Complex Concepts Clear and Provide New Roles for Designers

> former articles related to this topic and author

User behavior of mobile devices and apps

Lately I have carefully looked at my own and other observations (notes and tests), studies and researches of user behavior and goal, aims and purpose concerning their use of mobile devices, services and applications. Users often have very altered aims that they wish to achieve when using their mobile devices than on PCs. People use their mobile phones, devices and smartphones for very different things and needs when they are on their way.
And I would estimate that just 1% or less of users would use their mobile device to look at a web site if they have a larger monitor or more suitable interface available.

> more images

Evaluations on automotive, electronic and financial products and services sites on mobiles had shown as you would have thought no user wanted to use his mobile to research complex products, but they were keen to prove the value, price or rates of products when they are on the move. Often mobile users are just interested to look for / to search for a contact detail, whi…